From edetailing to patient excellence
Moskou, December 11-13th, Moscow
How to integrate edetailing into your promotional efforts.
Pharma’s promotion is ever more built on edetailing. Alas, often it turns out to be a digital transcription of what has been done in paper brochures. Much more benefits can be gained when one really transfers to digital detailing.
When I was asked by a Pharma Company to give a three day training and workshop for the Russian affiliate in edetailing, I was triggered to develop an integrative, overall view on the relations of edetailing to all aspects of pharma promotion.
An excerpt of the training is given in this presentation:
Pharma: form (e)Detailing to customer and patient excellence