New (DNA-based) ways of drugs discovery render more (potential) medications for ever more personalized medicines – It impacts their organizational and marketing substantially.

How is the pharmaceutical industry going to support patients effectively, when numbers of targeted patients appear to fall because of (the need of) individualization by personalized medicine?

“Portal me” … It is the way we finally want to go: integrated hard and software all directed at a healthier life in cooperation with professionals, insitutes, family, friends and peers we do want to support me and which I selected.

As cost and outcomes of care are duly becoming the main reference points for quality of care, it is important that immanent fragmentation or even chaos in care paths is prevented. Integration should therefore be the relevant trend in health care development 2014. Here we explain three increasing modi of integration in care: co-operation, co-creation and experience co-creation.

Health care trend of trends 2014?
What have been named as trends in health care development for 2014?
Reviewing several blogs, these I came to mention:
1. Financial concerns;
2. Patient empowerment;
3. Connected health, eHealth;
4. Redefining the health industry and
5. Data security.
Is that what it is? No, we should look at what “the” trend in health care development should be. See for that part 2.

Recently, I focused on the developments in the technology of implantable pacemakers and defibrillators (http://bit.ly/8VRkZP [1]) . I did so in the course of a consult to one of the affiliates of the cardiac devices industry in the Netherlands. I was asked to think along in the further development of cardiological care around these devices. The intention was to develop what was called as remote monitoring of cardiac devices into a design of an adequate model for integrated care in cardiology.
In reflection on the information I gathered, I distinguished two realms of development, each with their own dimensions. To implement the technological features to the conduct of care and benefit from its outcomes and processes, and specifically for the benefits of the patient, both realms of developments need to be actively attended to…
Originally posted on “Value innovation in medical and life sciences”; August 21th, 2009