“Portal me” … It is the way we finally want to go: integrated hard and software all directed at a healthier life in cooperation with professionals, insitutes, family, friends and peers we do want to support me and which I selected.

As cost and outcomes of care are duly becoming the main reference points for quality of care, it is important that immanent fragmentation or even chaos in care paths is prevented. Integration should therefore be the relevant trend in health care development 2014. Here we explain three increasing modi of integration in care: co-operation, co-creation and experience co-creation.

The best digital health app is conversation

Although our attention may be distracted from time to time by a health-related smartphone or tablet app, a health tracking device, a quantified self peripheral, or some another piece of shiny, soon-to-be-outmoded future junk, I hope it is becoming obvious by now that the best digital health app currently available is conversation.
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So indeed, a change in attitude to listen rather than to speak may help us getting on!

Recently we were asked to give a lecture on health care innovation at the Nyenrode Business University in the Netherlands. See here the slides that we used. “Do you an innovation wehn you seen one?..”

Pharma’s promotion is ever more built on edetailing. Often it is a digital transcription of what has been done in paper brochures. Much more benefits can be gained when one really transfers to digital detailing. See here an excerpt of our training done in Moscow for the Russian situation.