“Portal me” … It is the way we finally want to go: integrated hard and software all directed at a healthier life in cooperation with professionals, insitutes, family, friends and peers we do want to support me and which I selected.

As cost and outcomes of care are duly becoming the main reference points for quality of care, it is important that immanent fragmentation or even chaos in care paths is prevented. Integration should therefore be the relevant trend in health care development 2014. Here we explain three increasing modi of integration in care: co-operation, co-creation and experience co-creation.

In health care, patients are often left alone with their therapies. Currently, we see service and marketing in health care efforts using the internet to fill the patients’ most obvious needs. Information services, indication backgrounds, drug information, patient stories, communities around peers, compliance guidelines are all services brought to the patient on a one-to-one basis.
From a health care perspective, these efforts are innovative, but do not present a structural attempt to systematically arrange all or several of the elements that caring for one’s health condition may include.
Setting up and delivering an integrated context for servicing patients’ needs and demands will be more beneficial to patients in coping with their condition, as well as to the stakeholders relating to them in pursuing their health care business.
Originally posted on “Value innovation in medical and life sciences” ; July 30th, 2010