New (DNA-based) ways of drugs discovery render more (potential) medications for ever more personalized medicines – It impacts their organizational and marketing substantially.

How is the pharmaceutical industry going to support patients effectively, when numbers of targeted patients appear to fall because of (the need of) individualization by personalized medicine?

Prices of medicines have gone down in the Netherlands for the last 20 years. The issue of pricing demonstrates how the different stakeholders in care keep each other as prisoner in the same context, rather than as co-stakeholder to the same goal: realizing better care to a lesser cost. Surely a provider of drugs can be hold at a distance to the other stakeholders, suggesting the pharma industry can be overpowered by payers, politicians or other stakeholders. It is a short sighted attitude. Innovation in care cannot do without close collaboration between stakeholder and a common way in dealing with costs and profits.

“Portal me” … It is the way we finally want to go: integrated hard and software all directed at a healthier life in cooperation with professionals, insitutes, family, friends and peers we do want to support me and which I selected.

eHealth – The Introduction..
See in a short overview what ehealth actually is and what steps you may take to apply it to your proper organization.
Furthermore: learn about the ehealth thought lab that might direct you in the right direction to your healthcare future!

As doctors do use “mobile” devices now dominantly to get their information about new developments, the industry needs to adapt their way of informing their clients. Edetailing for the health industry is the norm, not a futuristic issue any more. Edetailing is not just about presenting information. It should also direct the industry’s ways of interaction with its clients. And, more so, to acknowledge that the end goal lies not just in using drugs or devices, but in improving care. That triggers fundamental change of how the industry needs to relate with its customers.

As cost and outcomes of care are duly becoming the main reference points for quality of care, it is important that immanent fragmentation or even chaos in care paths is prevented. Integration should therefore be the relevant trend in health care development 2014. Here we explain three increasing modi of integration in care: co-operation, co-creation and experience co-creation.